Driving the HFA and Housing Message
PR: Leading the Conversation — HFA Advocacy Institute
Why do some messages and media resonate with policymakers and others do not? What are the most effective ways to drive positive coverage — and respond to negative attention? What are the most compelling affordable housing stories and the best ways to tell them? Get tips and techniques from top communications pros. Presented during the 2019 Legislative Conference, #HFAsOnTheHill.
SPEAKERS
Jordan Miller, Vice President, Operations | Group Gordon
Jeremy Robinson-Leon, President | Group Gordon
Additional Resources Referenced
You Don’t Have to Live Here: Why Housing Messages Are Backfiring and 10 Things We Can Do About It
By Tiffany Manuel and Nat Kendall-Taylor
Piecing It Together: A Framing Playbook for Affordable Housing Advocates
By Enterprise Community Partners